On-Site Activation

The Chicago Auto Show will host the annual indoor Chicago Friday Night Flights, a craft beer sampling event, on Friday, Feb. 16 at McCormick Place.

Originally produced in partnership with the Illinois Craft Brewers Guild, Choose Chicago and Chicago Concierge, Chicago Friday Night Flights will feature more than a dozen local breweries. Past brewers included Alarmist, Arrowhead Ales Brewing Co., Band of Bohemia, Begyle Brewing Company, Brickstone Brewery, BuckleDown Brewing, Eris Brewery & Cider House, Gino's Brewing Co., Goose Island, Half Acre Brewery, Marz Community Brewing, Metropolitan Brewing, Motor Row Brewery, Revolution Brewing, Rock Bottom Restaurant & Brewery and Temperance Brewing.

This is a ticketed event! Tickets can be purchased in advance for $30 and include a tasting pass to sample craft beer from a dozen local breweries as well as full access to the nation's largest auto show.

Tastings will take place in two main hubs (one in each exhibit hall). 

Sponsorship Opportunities:

• Host breweries in an exhibit space
• Branded as a sponsor with logo inclusion on signage and digital assets
• Premium distribution with ticket purchases
• Designated Driver sponsor- Non-Alcoholic station 

Packages are custom built to your needs and may include, but are not limited to the following:

• Exhibit space on the show floor
• Size of space TBD based on needs and the rest of the package, typically ranges from 800 - 2,000 Sq Ft
• Branding opportunities
• Presence / Activation during Media Preview Days which generated $5 million in ad value of media stories
• Inclusion on website, mobile app and various printed materials
• Social Media integration and inclusion
• Complimentary ticket package
• Sell or giveaway promotional merchandise in connection with the event
• Engage directly with consumers and businesses
• Opportunity to buy additional banners / signage
•  

 All packages are custom built to suit client needs and objectives. Contact us to discuss further. 

Activate on the show floor as a Premier Exhibiitor with exclusive rights to your business category. Premier packages are custom built to your needs and may include, but are not limited to the following:

• Exhibit of space on the show floor
  • Size of space TBD based on needs and the rest of the package, typically ranges from 1,500 - 4,000 Sq Ft
• Branding opportunities
• Activation within First Look for Charity
• Presence / Activation during Media Preview Days which generated $5 million in ad value of media stories
• Inclusion in Press Releases identifying premier sponsors
• Inclusion on website, mobile app and various printed materials
• Complimentary ticket package

All packages are custom built to suit client needs and objectives. Contact us to discuss further.