Custom
Media Center
Title sponsorship of the Chicago Auto Show Media Center. Approximatey 3,400 journalists representing 1,500 media outlets come through the Chicago Auto Show Media Center
Collectively those meda have generated 19 trillion impressions during the show period through more than 16,000 unique media placements.
Media Center Sponsor will receive:
- Exclusive branding rights
- Turnkey signage package to be provided and produced by the Chicago Auto Show.
- Opportunity for CAS Media Center Sponsor to provide and produce additional mutually agreed upon branding elements in the Media Center.
- CAS Media Center Sponsor identification in all applicable show-related media releases,
- Prominent billing in the "Media" and “Public” sections of the show's Web site, ChicagoAutoShow.com, and links from our Web site to yours.
- The opportunity to host an event for up to 100 invited guests during the Social Media Preview.
- The opportunity to host a press conference during the Media Preview or Social Media Preview.
- The right to utilize approximately 1000 sq. ft. of exhibit space on the main show floor.
- The right to use exhibit space to exhibit and distribute CAS Media Center Sponsor information.
- The right to use exhibit space to sell CAS Media Center Sponsor products and services on-site at the event.
- The right to use exhibit space to display all company logos and signs, per show rules.
- The right to sell or give away promotional merchandise in connection with advertising or promoting the event.
- The right to purchase exhibit hall signage, subject to availability.
- The right to purchase advertisement in Official Show Guide, subject to availability.
- CATA will support CAS Media Center Sponsor promotional messaging efforts through Chicago Auto Show social media channels. CAS Media Center Sponsor and CATA will work together to approve content and determine messaging schedules.
- Logo placement and recognition as an official sponsor on mobile app.
Employee Appreciation Day
Facebook Live Presenting Sponsor
A minimum of five Facebook Live panel discussions will take place on the show floor from the BuzzHub area of the show. Topics will range from new vehicle debuts, technology, family vehicles, buying new cars, women in automotive and more. The panel discussions are hosted by an ABC 7 Chicago Personality and made of automotive experts from the area. The discussions are live and broadcast on the ABC 7 Facebook page and simultaneously shared on Chicago Auto Show's page.
o Featured as sponsor of all CAS Facebook Live Broadcasts
o Sponsor able to co-broadcast Facebook Live panels with ABC 7
o Sponsor tagged in each live segment
o Custom hashtag
o Opportunity to include Sponsor experts in discussions as featured panelists
o Integrated branding
o Minimum of 5 broadcasts
o Potential reach of 100,000+ (2020) based on ABC 7's channel alone. This does not include extended reach via shares or other outlets.
First Aid Station / Wellness Area
Game Day - Presenting Sponsor
SPORTS ‘TEAM PRIDE DAY’
Sunday, February 11, 2024
10AM – 6PM
Presenting Sponsor: Naming recognition for the day Game Day Sponsored by: ______________
- Branding package of signage (x4)
- Recognition on ChicagoAutoShow.com
- 10x10 booth space for the day
- Distribution point for discount tickets
- Chicago Auto Show social media engagement
Show your sports team pride when visiting the Chicago Auto Show on Sunday, February 11, 2024! Any attendee wearing a team jersey / shirt / sweatshirt / jacket receives a discounted admission ticket valid for $5 off admission.*
Attendees should visit the SPONSOR's tables in the North Hall Ticket lobby (across from the big screen) to get their discount coupon before visiting the ticket booth.
While at the show be sure to visit local favorites including the Chicago White Sox, Chicago Blackhawks, Chicago Fire and Chicago Wolves just off the North Hall Ticket Lobby for interactive games, giveaways, and more! And don’t forget to check the events schedule for various player appearances throughout the day. Share a picture from the show using #TeamPrideCAS for the chance to win prizes while at the show.
*Discounts must be picked up at the SPONSOR's booth. Discounts are available on-site only and can only be applied to new ticket purchases. Refunds will not be provided for pre-purchased tickets.
Official Sponsor
Packages are custom built to your needs and may include, but are not limited to the following:
- Exhibit space on the show floor
- Size of space TBD based on needs and the rest of the package, typically ranges from 800 - 2,000 Sq Ft
- Branding opportunities
- Presence / Activation during Media Preview Days which generated $5 million in ad value of media stories
- Inclusion on website, mobile app and various printed materials
- Social Media integration and inclusion
- Complimentary ticket package
- Sell or giveaway promotional merchandise in connection with the event
- Engage directly with consumers and businesses
- Opportunity to buy additional banners / signage
All packages are custom built to suit client needs and objectives. Contact us to discuss further.
Premier Exhibitor
Activate on the show floor as a Premier Exhibiitor with exclusive rights to your business category. Premier packages are custom built to your needs and may include, but are not limited to the following:
- Exhibit of space on the show floor
- Size of space TBD based on needs and the rest of the package, typically ranges from 1,500 - 4,000 Sq Ft
- Branding opportunities
- Activation within First Look for Charity
- Presence / Activation during Media Preview Days which generated $5 million in ad value of media stories
- Inclusion in Press Releases identifying premier sponsors
- Inclusion on website, mobile app and various printed materials
- Complimentary ticket package
All packages are custom built to suit client needs and objectives. Contact us to discuss further.
What Drives Her
2024 What Drives Her Program & Award Ceremony
Continental Breakfast & Coffee Reception
Media Preview – Friday, Feb. 9
60 minutes in length (15-minute opening networking reception, 25-minute panel discussion/presentation, 20-minute award ceremony)
The Chicago Auto Show will host the seventh What Drives Her reception during the show’s 2024 Media Preview with a new award ceremony component to recognize and honor females within various automotive roles.
Show organizers will partner with the following organizations and outlets to present the awards to deserving women within the industry.
Awards Presented
“Industry Trailblazer Award” – presented by CAS, Women in Automotive and A Girls Guide to Cars
Employed by an automaker, auto retailer or core automotive supplier; job title no higher than vice president; works primarily in North America; she may be notable for her empowerment of others, her breaking down of barriers that allows others to follow, her pursuit of non-traditional roles or jobs, her leadership, and taking on additional roles such as leading an employee resource group or mentoring program.
“Best in Craft Media Award” – presented by a media partner, i.e. Cars.com or Cox Automotive
Employed as a fulltime or parttime North American journalist, content creator or media with a focus on the automotive industry; demonstrate general excellence of craft; create work that illuminates the role of women in the automotive industry or, through voice and narrative, create more accessible automotive information and more inclusive automotive storytelling.
“Retailer of the Year Award” – presented by CAS and the Chicago Automobile Trade Association (CATA)
Employed by a Chicago-area dealership, this person demonstrates a high level of commitment and drive to any task at hand, whether that’s in sales, service or technical support.
“Automotive Ally Award” – presented by CAS, Women in Automotive and A Girls Guide to Cars
A new award for What Drives Her this year, the Automotive Ally Award recognizes an individual who offers continual support, coaching, advocacy, education and understanding, helping to create opportunities for others as they build their careers in automotive. This award is open to any executive, leader, manager or other person inside or outside the automotive industry and reflects the impact that this person has on the industry, for both individuals and organizations.
Show organizers will solicit nominees from manufacturer, industry and media contacts. An exclusive group of industry leaders will select the finalists from the curated list of nominees. Award finalists will be notified in January and the winners will be announced at the 2024 Chicago Auto Show Media Preview.
Event attendees will include a mix of industry representatives (OEM, supplier, etc.), local new-car dealers, industry personnel and media representatives.
Sponsorship Opportunities:
- Presenting Sponsor: $15,000 - SOLD
- Onsite event branding as presenting sponsor, specifically signage surrounding the stage where the award ceremony will take place as well as directional event signage.
- Logo inclusion on event program.
- Mention in all press materials surrounding event including PR Newswire press release, Media Show Update (to entire CAS media database), e-blasts, website mentions and social media promotion. Additional PR opportunities available.
- Opportunity to emcee the event and introduce the award winners.
- Opportunity for sponsor to invite up to 20 key members of staff and/or stakeholders to attend the networking reception and award ceremony.
- Official Sponsor: $5,000
- Logo inclusion in on-site signage listed as an official sponsor.
- Logo inclusion on event program.
- Mention in press materials surrounding event including PR Newswire press release, Media Show Update (to entire CAS media database), e-blasts, website mentions and social media promotion. Additional PR opportunities available.
- Opportunity for sponsor to invite up to 10 key members of staff and/or stakeholders to attend the networking reception and award ceremony.