Branding

Presenting partner of the 2024 Chicago Auto Show Social Media Hub known as the BUZZHUB

• Logo inclusion on the Social Media Wall – single sponsor
  • Streaming feeds from Facebook, Instagram, Twitter, Snapchat
  • Dedicated sponosr screen to showcase / stream social content
• Logo Inclusion on #CAS2024 ‘art letters’
  • Set in area ideal for photo ops
  • Area used by media and Facebook LIVE! events from the show
• Opportunity to activate within the space
• Inclusion in Facebook Live! Broadcasts
• Inclusion in press release discussing space at the show
• Opportunity to place a vehicle in the space 
• Logo / name inclusion in all materials / website / app identifying the area
• Social Media engagement
• Premier placement 

Escalators near the Ticket Lobby and entrance to the North Hall. Direct Access to restaraunts and Ride & Drives on the lower level. 

Floor 1-2

1. EGN1
2. EGN2
3. EGN3
4. EGN4
5. EGN5
6. EGN5

Opportunity Details

• 15" wide by 42'-4" long - single-sided vinyl graphic, 2 runners
• Mounter to surface between railings

Escalators near the Ticket Lobby and entrance to the North Hall. Direct Access to restaraunts and Ride & Drives on the lower level. 

Floor 2-3

1. EGN7
2. EGN8
3. EGN9
4. EGN10
5. EGN11
6. EGN12

Opportunity Details

• 15" wide x 32'-4" long - single-sided vinyl graphic, 2 runners
• Mounter to surface between railings

Floor 2.5-3

1.      EGGC7
2.      EGGC8
3.      EGGC9
4.      EGGC10
5.      EGGC11
6.      EGGC12

Opportunity Details

• 15" wide x 32'-4" long - single-sided vinyl graphic, 2 runners
• Mounter to surface between railings

Floors 3-4

1. EGGC13
2. EGGC14
3. EGGC15
4. EGGC16
5. EGGC17
6. EGGC18

Opportunity Details

• 15" wide by 42'-4" long - single-sided vinyl graphic, 2 runners
• Mounter to surface between railings

Opportunity Details

Escalators coming from Parking Lot A (Main parking lot) overpass down to the McCormick Place lobby outside of Gate 4 (Main Entrance to McCormick Place)

• North Building Level 1 & Level 2
• Floor Plan Codes
  • EGMLK1
  • EGMLK2
  • EGMLK3
  • EGMLK4
  • EGMLK5
  • EGMLK6

Floor 1-2 West Lobby Northside

1. EGWL1
2. EGWL2
3. EGWL3
4. EGWL4
5. EGWL5
6. EGWL6
7. EGWL7
8. EGWL8

Opportunity Details

• 15" wide by 42'-4" long - single-sided vinyl graphic, 2 runners
• Mounter to surface between railings

Floors 1-2

1. EGWL9
2. EGWL10
3. EGWL11
4. EGWL12
5. EGWL13
6. EGWL14
7. EGWL15
8. EGWL16

Opportunity Details

• 15" wide by 42'-4" long - single-sided vinyl graphic, 2 runners
• Mounter to surface between railings

A minimum of five Facebook Live panel discussions will take place on the show floor from the BuzzHub area of the show. Topics will range from new vehicle debuts, technology, family vehicles, buying new cars, women in automotive and more. The panel discussions are hosted by an ABC 7 Chicago Personality and made of automotive experts from the area. The discussions are live and broadcast on the ABC 7 Facebook page and simultaneously shared on Chicago Auto Show's page.

o   Featured as sponsor of all CAS Facebook Live Broadcasts

o   Sponsor able to co-broadcast Facebook Live panels with ABC 7

o   Sponsor tagged in each live segment

o   Custom hashtag

o   Opportunity to include Sponsor experts in discussions  as featured panelists

o   Integrated branding

o   Minimum of 5 broadcasts

o   Potential reach of 100,000+ (2020) based on ABC 7's channel alone. This does not include extended reach via shares or other outlets.

Grand Concourse Entrance (Pillar Banners)

Group of 3 banners: $20,000

Opportunity Details

• 9' wide x 8' high - single-sided banner (x3)
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• Price Points: $6,000 per banner (*inquire about group pricing)
• 15' wide x 5' high - double-sided banner
• Mounted from interior hang points
• Floor Plan Codes: CBL3010-CBL3019 - View on Map

Opportunity Details

• Price Points: $6,000 per banner (*inquire about group pricing)
• 8' wide x 2' high - double-sided banner
• Mounted from interior hang points
• Floor Plan Codes: CBW3020-CBW3026 - View On Map

Opportunity Details

• 20' wide x 20' high - single-sided banner
• Mounted from truss frame
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 20' wide x 10' high - single-sided banner
• Mounted from truss structure
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 20' wide x 10' high - single-sided banner
• Mounted from truss structure
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 26' wide x 4' high - single-sided banner
• Mounted from interior hang points
• Locations:
  • A: Available
  • B: Available
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 26' wide x 7' high - single-sided banner
• Mounted from interior hang points
• Locations:
  
  • B: Available
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 26' wide x 7' high - single-sided banner
• Mounted from interior hang points
• Locations:
  • A: Sold
  • B: Sold
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 26' wide x 7' high - single-sided banner
• Mounted from interior hang points
• Locations:
  • A: Sold
  • B: Sold
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 26' wide x 7' high - single-sided banner
• Mounted from interior hang points
• Locations:
  • A: Sold
  • B: Sold
• View All Exhibit Hall Lobby Signage
• View On Map

Opportunity Details

• 26' wide x 7' high - single-sided banner
• Mounted from interior hang points
• Locations:
  • A: Sold
  • B: Sold
• View All Exhibit Hall Lobby Signage
• View On Map

Did you know that over 22,000 people follow the Chicago Auto Show on Twitter, over 55,000 people have liked our Facebook page,  and 11,000 follow on Instagram?! Let us help you expand your brand's reach and message with targeted marketing to our followers.

Extend your presence at the Chicago Auto Show with a turn key social media package to reach consumers before and after they attend the show. 

Package includes:

• 4 local influencers (2-3+ pieces of total content per influencer)
• 8 total content pieces (IG and IG Stories) with opportunity for influencer to cross-promote via other channels (FB Live, Twitter, etc.) – depending where they’re most active
• Supplemental content by the Chicago Auto Show including 2 featured blog posts and 10 total content pieces (Facebook/FB Live, Twitter, IG, IG Stories)
• Opportunity to provide giveaways for the BUZZHUB (with CAS brand ambassadors)
• OEM to pick from a pool of influencers. 
• Program management and reporting by Chicago Auto Show
• 150k social media impressions

Did you know that over 22,000 people follow the Chicago Auto Show on Twitter, over 55,000 people have liked our Facebook page,  and 11,000 follow on Instagram?! Let us help you expand your brand's reach and message with targeted marketing to our followers.

Extend your presence at the Chicago Auto Show with a turn key social media package to reach consumers before and after they attend the show. 

Package includes:

• 2 local influencers (1-2+ pieces of total content per influencer)
• 4 total content pieces (IG and IG Stories) with opportunity for influencer to cross-promote via other channels (FB Live, Twitter, etc.) – depending where they’re most active
• Supplemental content by the Chicago Auto Show including 1 featured blog posts and 5 total content pieces (Facebook/FB Live, Twitter, IG, IG Stories)
• OEM to pick from a pool of influencers. 
• Program management and reporting by Chicago Auto Show
• 50k social media impressions

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 35'x26'
• View by Location
• View all Ticket Lobby Banners

N305 & N305A can be combined to for one large impact unit of 70'x26'  ($55,000)

Opportunity Details

• Location: North Building, Hall B, Level 3
• 35'x26'
• View by Location
• View all Ticket Lobby Banners

N305 & N305A can be combined to for one large impact unit of 70'x26'  ($55,000)

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

Opportunity Details

• Location: North Building, Hall B, Level 3
• 20'x20'
• View by Location
• View all Ticket Lobby Banners

2024 What Drives Her Program & Award Ceremony

Continental Breakfast & Coffee Reception

Media Preview – Friday, Feb. 9

60 minutes in length (15-minute opening networking reception, 25-minute panel discussion/presentation, 20-minute award ceremony)

The Chicago Auto Show will host the seventh What Drives Her reception during the show’s 2024 Media Preview with a new award ceremony component to recognize and honor females within various automotive roles.

Show organizers will partner with the following organizations and outlets to present the awards to deserving women within the industry.

Awards Presented

“Industry Trailblazer Award” – presented by CAS, Women in Automotive and A Girls Guide to Cars

Employed by an automaker, auto retailer or core automotive supplier; job title no higher than vice president; works primarily in North America; she may be notable for her empowerment of others, her breaking down of barriers that allows others to follow, her pursuit of non-traditional roles or jobs, her leadership, and taking on additional roles such as leading an employee resource group or mentoring program.

“Best in Craft Media Award” – presented by a media partner, i.e. Cars.com or Cox Automotive

Employed as a fulltime or parttime North American journalist, content creator or media with a focus on the automotive industry; demonstrate general excellence of craft; create work that illuminates the role of women in the automotive industry or, through voice and narrative, create more accessible automotive information and more inclusive automotive storytelling.

“Retailer of the Year Award” – presented by CAS and the Chicago Automobile Trade Association (CATA)

Employed by a Chicago-area dealership, this person demonstrates a high level of commitment and drive to any task at hand, whether that’s in sales, service or technical support.

“Automotive Ally Award” – presented by CAS, Women in Automotive and A Girls Guide to Cars

A new award for What Drives Her this year, the Automotive Ally Award recognizes an individual who offers continual support, coaching, advocacy, education and understanding, helping to create opportunities for others as they build their careers in automotive. This award is open to any executive, leader, manager or other person inside or outside the automotive industry and reflects the impact that this person has on the industry, for both individuals and organizations.

Show organizers will solicit nominees from manufacturer, industry and media contacts. An exclusive group of industry leaders will select the finalists from the curated list of nominees. Award finalists will be notified in January and the winners will be announced at the 2024 Chicago Auto Show Media Preview.

Event attendees will include a mix of industry representatives (OEM, supplier, etc.), local new-car dealers, industry personnel and media representatives.

Sponsorship Opportunities:

1. Presenting Sponsor: $15,000 - SOLD

• Onsite event branding as presenting sponsor, specifically signage surrounding the stage where the award ceremony will take place as well as directional event signage.
• Logo inclusion on event program.
• Mention in all press materials surrounding event including PR Newswire press release, Media Show Update (to entire CAS media database), e-blasts, website mentions and social media promotion. Additional PR opportunities available.
• Opportunity to emcee the event and introduce the award winners.
• Opportunity for sponsor to invite up to 20 key members of staff and/or stakeholders to attend the networking reception and award ceremony.

2. Official Sponsor: $5,000

• Logo inclusion in on-site signage listed as an official sponsor.
• Logo inclusion on event program.
• Mention in press materials surrounding event including PR Newswire press release, Media Show Update (to entire CAS media database), e-blasts, website mentions and social media promotion. Additional PR opportunities available.
• Opportunity for sponsor to invite up to 10 key members of staff and/or stakeholders to attend the networking reception and award ceremony.