Title sponsorship of the Chicago Auto Show Media Center. Approximatey 3,400 journalists representing 1,500 media outlets come through the Chicago Auto Show Media Center
Collectively those meda have generated 19 trillion impressions during the show period through more than 16,000 unique media placements.
Media Center Sponsor will receive:
Economic Club of Chicago Luncheon – Presenting Sponsor
Public Relations:
Other Assets:
Known as the media kick off to the Chicago Auto Show hosted by the non-profit Midwest Automotove Media Association (MAMA). MAMA uses this breakfast to announce their Family Vehicle of the Year Award recipient voted on by MAMA journalists.
Over 300 members made up of:
Past keynote speakers include:
Presenting Sponsorship includes:
2024 What Drives Her Program & Award Ceremony
Continental Breakfast & Coffee Reception
Media Preview – Friday, Feb. 9
60 minutes in length (15-minute opening networking reception, 25-minute panel discussion/presentation, 20-minute award ceremony)
The Chicago Auto Show will host the seventh What Drives Her reception during the show’s 2024 Media Preview with a new award ceremony component to recognize and honor females within various automotive roles.
Show organizers will partner with the following organizations and outlets to present the awards to deserving women within the industry.
Awards Presented
“Industry Trailblazer Award” – presented by CAS, Women in Automotive and A Girls Guide to Cars
Employed by an automaker, auto retailer or core automotive supplier; job title no higher than vice president; works primarily in North America; she may be notable for her empowerment of others, her breaking down of barriers that allows others to follow, her pursuit of non-traditional roles or jobs, her leadership, and taking on additional roles such as leading an employee resource group or mentoring program.
“Best in Craft Media Award” – presented by a media partner, i.e. Cars.com or Cox Automotive
Employed as a fulltime or parttime North American journalist, content creator or media with a focus on the automotive industry; demonstrate general excellence of craft; create work that illuminates the role of women in the automotive industry or, through voice and narrative, create more accessible automotive information and more inclusive automotive storytelling.
“Retailer of the Year Award” – presented by CAS and the Chicago Automobile Trade Association (CATA)
Employed by a Chicago-area dealership, this person demonstrates a high level of commitment and drive to any task at hand, whether that’s in sales, service or technical support.
“Automotive Ally Award” – presented by CAS, Women in Automotive and A Girls Guide to Cars
A new award for What Drives Her this year, the Automotive Ally Award recognizes an individual who offers continual support, coaching, advocacy, education and understanding, helping to create opportunities for others as they build their careers in automotive. This award is open to any executive, leader, manager or other person inside or outside the automotive industry and reflects the impact that this person has on the industry, for both individuals and organizations.
Show organizers will solicit nominees from manufacturer, industry and media contacts. An exclusive group of industry leaders will select the finalists from the curated list of nominees. Award finalists will be notified in January and the winners will be announced at the 2024 Chicago Auto Show Media Preview.
Event attendees will include a mix of industry representatives (OEM, supplier, etc.), local new-car dealers, industry personnel and media representatives.
Sponsorship Opportunities: